This article's situation relates a lot to where I work. Just recently, I received an e-mail from my manager reminding us that we are not allowed to post anything negative about the yacht club or its members, or post pictures of us out with our work uniforms on. Unfortunately, one of the employees did not think our manger was serious about it and continued posting cell phone pictures of him drinking with members and got fired. However, the difference between this article and my work is that my manager sent us an e-mail warning us in advance and Apple warned its employees during their induction process. I believe that UK's Apple should not have fired their employee for posting negative information on their Facebook. When UK's Apple fired employee first applied, they probably never thought that Apple would be serious about checking their Facebook comments and statuses. UK's Apple should have warned their employee and told them that it made them very upset that they posted something negative about their company, but I also understand that if they let this one employee slide, other employees would not take rules as seriously.
Companies such as Apple want to protect their commercial reputation. With employees posting negative comments on Facebook and Twitter, it can make future customers not be interested in their business. Companies want to do everything they can to protect the image of their company and even one comment or status can harm a company because other people can repost information that can eventually lead to the spread of viral activity.
Because even one negative comment about the company can harm their business I think Apple was right to fire this employee. He should have known that making the company look bad wouldn't make the company very happy and that there would be consequences for his actions.
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